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Ms.
Janet Mackay
Director - Planning for People
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Tourism
and Protection Through Partnerships
Day
2, 15:30-16:00 |
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Biography
Janet Mackay, Bachelor of Arts (Sociology),
Graduate Diploma - Recreation Planning, Masters
Applied Science (Park Management), Diploma
of Education Director of Planning for People
- recreation and tourism planning consultant
Janet specialises in planning for recreation
and tourism in natural areas and has worked
extensively across Australia at a range of
levels including site planning, park planning,
destination planning and activity planning.
She is well known for her work on long distance
walking tracks including many of Australia’s
icon trails – Overland, Jatbula, Larapinta,
Heysen. She has also worked in many of Australia’s
icon nature based destinations including planning
for Kakadu, the Red Centre, Wilsons Promontory,
Seal Bay, the Tarkine, Christmas Island, Ningaloo,
the Flinders Ranges, Kangaroo Island, the
Australian Alps and Australia’s Coastal
wilderness. She has also worked on tourism
business opportunities with Aboriginal communities
in the Northern Territory and New South Wales.
She is currently working on a sustainable
tourism strategy for NSW national parks and
a visitor management strategy for South Australian
national parks. She is an experienced speaker
and facilitator.
Tourism in Parks – The Way Forward
The paper will explore the benefits
of tourism in national parks , examples of
how it is done well and some of the approaches
that underpin successful park opportunities.
The paper will discuss and use examples to
illustrate the role of parks in
Providing relevant experiences for contemporary
society
Creating advocates for environmental sustainability
Delivering economic and social benefits for
communities
Providing business development opportunities
including indigenous business It will then
look at some of the concepts that are necessary
to deliver vibrant and relevant opportunities
in parks including
Integrated planning with other stakeholders
Effective business arrangements
Private /public partnerships
Contemporary marketing
Iconic product development
Parks as role models for sustainability and
eco design Examples from across Australia
will be used to illustrate the various issues
and opportunities including examples local
to Alice Springs.
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Christy
McCarthy
Community Manager - WorldNomads.com |
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EcoMarketing
Day
2, 11:00-11:30 |
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Biography
Christy McCarthy is the co-founder of The Footprints
Network, an online travel philanthropy initiative
and also community manager of WorldNomads.com,
a global travel insurance provider. These roles
provide a rare chance to bring together a 10
year career in digital strategy and production,
a lifetime as an itinerant traveller, and a
passion for communications and business. She
can be found searching our great coffee and
cracking travel tales or blogging, linking and
tweeting about how to engage people online in
the things they really care about.
The Footprints
Network: customer engagement through philanthropy
The team behind World Nomads.com,
the founding partner of The Footprints Network,
have all travelled widely and philosophically
believe there is a moral obligation to give
back to the communities in which we travel.
But the question is: just how do you ‘give
back’ in a valuable way? From this thought,
'Footprints' was born in early 2005. At the
core, it’s a philanthropy program for
online customers to make microdonations toward
global community development projects that help
end poverty. It has gone from strength to strength
and emerged as a truly innovative initiative
that stretches far beyond just a strategic marketing
program. In this presentation, I will discuss
how Footprints has become a powerful customer
engagement program that resonates on a number
of levels: transparency, simplicity, humanity
and generosity. Why responsible business is
good business: the effect on the bottom line.
And why it's vital to allow a good idea to flourish
and develop outside the box of a marketing department
to truly fulfil its potential.
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Leanne
McLaughlin
Assistant Director Tourism and National Landscapes
Parks Australia |
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Tourism
and Protection Through Partnerships
Day
2, 14:30-15:00 |
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Biography
Leanne McLaughlin is currently Assistant
Director, Tourism and National Landscapes
with Parks Australia. Working with the Australian
Government since 2005, she has focused on
the development of nature-based, indigenous
and sustainable tourism policy. Leanne is
a strong advocate for the valuable role that
tourism plays towards increased understanding
and appreciation of our culture and natural
environments. Prior to this, Leanne lectured
in Tourism and Hospitality, specialising in
marketing and management. Her passion for
the industry stems from her time in hotel,
restaurant and club management and she holds
a BA in Tourism.
National Landscapes – Planning
and Partnerships
National Landscapes is a partnership
between Tourism Australia and Parks Australia
to identify landscapes which capture the essence
of Australia and offer distinctive natural
and cultural experiences. National Landscapes
highlight unique Australian experiences to
the global audience known as Experience Seekers.
The program aims to promote sustainable nature-based
tourism and conservation outcomes through
planning and effective management. The first
eight National Landscapes were announced in
June 2008 and include Australia’s Red
Centre, Australian Alps, Green Cauldron, Great
Ocean Road, Kakadu, Australia’s Coastal
Wilderness, Greater Blue Mountains and the
Flinders Ranges. Several of these areas have
now completed tourism master planning and
the benefits are starting to show.
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Ross
McLennan
Operations Manager - Hidden Valley Cabins |
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EcoMarketing
Day
2, 11:30-12:00 |
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Biography
Ross McLennan grew up in a small family tourism
business 103 km North West of Townsville called
Hidden Valley Cabins. This family business has
been owned and operated by the McLennan family
since 1986.
In
2006, Ross returned to Australia after travelling
abroad for 4 years and joined the family business
with a vision of niche marketing, expansion
of a range of quality products with an environmental
theme.
Hidden
Valley Cabins was once a local pub, and now
an internationally renowned Eco Retreat for
nature lovers. The resort has also under gone
major operational changes. Due to the remote
location, Hidden Valley has no town amenities
and is totally self-sufficient. In December
2007, Hidden Valley Cabins switched off the
diesel generator and moved to an environmentally
friendly power source, Solar. Since then the
entire resorts electrical needs has been supplied
by the sun, saving the resort up to 26000L of
diesel and 78 tonnes of C02 per year.
The
resort has won numerous awards including Hosted
Accommodation at the North Queensland Tourism
Awards for the passed 3 years, been a finalist
at the Queensland Tourism Awards for the past
2 years and has won awards for Excellence in
Sustainability and a Certificate of Recognition
from the Queensland Premier, Anna Bligh for
Outstanding Leadership in Environmental Sustainability.
Ross
is very passionate about sustainability, this
can be shown by the number of initiatives he
has implemented at the Hidden Valley Cabins
and the work that he does with a number of different
organisation.
Turning
Negatives into Positives
Like a lot of small businesses, Hidden Valley
Cabins has a number of positives and a number
of negatives. One of the things very rarely
done by small, medium and large businesses is
actually analysing those positives and negatives.
Hidden Valley Cabins has turn one of it biggest
negatives into a marketing and operational gold
mine. Ross McLennan will present on these opportunities
and make you look at your business or organization
in a completely new light.
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Mr.
Graham Morris
Director - Sanmor and Associates
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Indigenous
Tourism Development
Day
2, 09:30-10:00 |
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Biography
Graham
Morris has had a long history in the eco-tourism
business. He is a former CEO of major tourism
attractions such as Healesville and Currumbin
Sanctuaries (in Victoria and Queensland respectively),
and is the former head of Museum Victoria where
he was responsible for, amongst others, the
development of the new Melbourne Museum which
incorporates one of the country's most significant
Aboriginal cultural centres (Bunjilika) Over
the past eight years he has been a planning
consultant working on projects as diverse as
a new national zoo in Morocco, major eco-tourism
projects in Vietnam, Malaysia and South Africa,
and a diverse range of projects across Australia.
With Janet Mackay of Planning for People, Graham
undertook the Red Centre Way project for the
NT Government.
The
Red Centre Way – Visitor Experience
To encourage tourism growth, the NT
Government is sealing the road from Kings Canyon
through to Alice Springs (both the northern
route through the West MacDonnells and the southern
route through Hermannsberg). A recent major
project was undertaken to develop a visitor
experience package for those traversing this
new route, encompassing provision of Indigenous
cultural experiences in addition to experiences
of the magnificent landscape and exposure to
the post-settlement pioneering history. The
paper highlights some important issues to be
addressed if the long-term presentations of
Indigenous culture are to be successful.
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Ms.
Shannon Murray
Tourism Services Officer - Kakadu National
Park
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Tourism
in Protected Areas
Day
2, 11:30-12:00 |
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Biography
Shannon
Murray began her career in eco tourism leading
tours through limestone caverns near Rockhampton
in Queensland. During this time she completed
a Batchelor of Tourism (Marketing) before
turning her attention to guided bird walks
and bush tucker talks on World Heritage listed
Fraser Island. After three years teaching
English abroad, she returned to Australia
to work for the Queensland Parks and Wildlife
Service, developing interpretive signs, brochures
and websites for national parks across Central
Queensland. She went on to develop her interpretation
skills as a private contractor, before her
interest in working with Aboriginal people
in jointly managed national parks lead to
her current role as Kakadu’s Tourism
Services Officer. Shannon works closely with
the Park’s traditional owners, commercial
tour operators, media and other stakeholders
to implement tourism programs under Kakadu’s
management plan.
Kakadu
Knowledge for Tour Guides
World Heritage listed for both cultural and
natural values, Kakadu is Aboriginal land.
Kakadu’s traditional owners are proud
to share their country with visitors. It is
important to them that visitors are told the
right stories about their country and culture,
that their country is respected and that safety
is made a priority for everyone. Tour guides
are the frontline of tourism in Kakadu. The
quality of information they deliver is critical
to providing enriching visitor experiences.
To help them provide quality experiences,
Kakadu National Park developed the Kakadu
Knowledge for Tour Guides program. An Australian
first, this entry-level training is compulsory
for all guides working in Kakadu. Developing
and implementing this innovative program has
not been without its challenges, but the benefits
the training has delivered are substantial.
Learn about Kakadu’s experience in fostering
a new era of quality guiding and interpretation
in one of Australia’s iconic national
parks.
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