The Global Eco Asia-Pacific Tourism Conference features an excellent array of national and international speakers, all experts in their fields.

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Ms. Janet Mackay
Director - Planning for People

  Tourism and Protection Through Partnerships
Day 2, 15:30-16:00
 

Biography
Janet Mackay, Bachelor of Arts (Sociology), Graduate Diploma - Recreation Planning, Masters Applied Science (Park Management), Diploma of Education Director of Planning for People - recreation and tourism planning consultant Janet specialises in planning for recreation and tourism in natural areas and has worked extensively across Australia at a range of levels including site planning, park planning, destination planning and activity planning. She is well known for her work on long distance walking tracks including many of Australia’s icon trails – Overland, Jatbula, Larapinta, Heysen. She has also worked in many of Australia’s icon nature based destinations including planning for Kakadu, the Red Centre, Wilsons Promontory, Seal Bay, the Tarkine, Christmas Island, Ningaloo, the Flinders Ranges, Kangaroo Island, the Australian Alps and Australia’s Coastal wilderness. She has also worked on tourism business opportunities with Aboriginal communities in the Northern Territory and New South Wales. She is currently working on a sustainable tourism strategy for NSW national parks and a visitor management strategy for South Australian national parks. She is an experienced speaker and facilitator.

Tourism in Parks – The Way Forward
The paper will explore the benefits of tourism in national parks , examples of how it is done well and some of the approaches that underpin successful park opportunities. The paper will discuss and use examples to illustrate the role of parks in
Providing relevant experiences for contemporary society
Creating advocates for environmental sustainability
Delivering economic and social benefits for communities
Providing business development opportunities including indigenous business It will then look at some of the concepts that are necessary to deliver vibrant and relevant opportunities in parks including
Integrated planning with other stakeholders
Effective business arrangements
Private /public partnerships
Contemporary marketing
Iconic product development
Parks as role models for sustainability and eco design Examples from across Australia will be used to illustrate the various issues and opportunities including examples local to Alice Springs.

 





















 
Christy McCarthy
Community Manager - WorldNomads.com
  EcoMarketing
Day 2, 11:00-11:30
 

Biography
Christy McCarthy is the co-founder of The Footprints Network, an online travel philanthropy initiative and also community manager of WorldNomads.com, a global travel insurance provider. These roles provide a rare chance to bring together a 10 year career in digital strategy and production, a lifetime as an itinerant traveller, and a passion for communications and business. She can be found searching our great coffee and cracking travel tales or blogging, linking and tweeting about how to engage people online in the things they really care about.

The Footprints Network: customer engagement through philanthropy
The team behind World Nomads.com, the founding partner of The Footprints Network, have all travelled widely and philosophically believe there is a moral obligation to give back to the communities in which we travel. But the question is: just how do you ‘give back’ in a valuable way? From this thought, 'Footprints' was born in early 2005. At the core, it’s a philanthropy program for online customers to make microdonations toward global community development projects that help end poverty. It has gone from strength to strength and emerged as a truly innovative initiative that stretches far beyond just a strategic marketing program. In this presentation, I will discuss how Footprints has become a powerful customer engagement program that resonates on a number of levels: transparency, simplicity, humanity and generosity. Why responsible business is good business: the effect on the bottom line. And why it's vital to allow a good idea to flourish and develop outside the box of a marketing department to truly fulfil its potential.


 

 

 

 

 

 

 

 

 
Leanne McLaughlin
Assistant Director Tourism and National Landscapes
Parks Australia
  Tourism and Protection Through Partnerships
Day 2, 14:30-15:00
 

Biography
Leanne McLaughlin is currently Assistant Director, Tourism and National Landscapes with Parks Australia. Working with the Australian Government since 2005, she has focused on the development of nature-based, indigenous and sustainable tourism policy. Leanne is a strong advocate for the valuable role that tourism plays towards increased understanding and appreciation of our culture and natural environments. Prior to this, Leanne lectured in Tourism and Hospitality, specialising in marketing and management. Her passion for the industry stems from her time in hotel, restaurant and club management and she holds a BA in Tourism.

National Landscapes – Planning and Partnerships
National Landscapes is a partnership between Tourism Australia and Parks Australia to identify landscapes which capture the essence of Australia and offer distinctive natural and cultural experiences. National Landscapes highlight unique Australian experiences to the global audience known as Experience Seekers. The program aims to promote sustainable nature-based tourism and conservation outcomes through planning and effective management. The first eight National Landscapes were announced in June 2008 and include Australia’s Red Centre, Australian Alps, Green Cauldron, Great Ocean Road, Kakadu, Australia’s Coastal Wilderness, Greater Blue Mountains and the Flinders Ranges. Several of these areas have now completed tourism master planning and the benefits are starting to show.

 

 

 

 

 

 


 
Ross McLennan
Operations Manager - Hidden Valley Cabins
  EcoMarketing
Day 2, 11:30-12:00
 
Biography
Ross McLennan grew up in a small family tourism business 103 km North West of Townsville called Hidden Valley Cabins. This family business has been owned and operated by the McLennan family since
1986.

In 2006, Ross returned to Australia after travelling abroad for 4 years and joined the family business with a vision of niche marketing, expansion of a range of quality products with an environmental theme.

Hidden Valley Cabins was once a local pub, and now an internationally renowned Eco Retreat for nature lovers. The resort has also under gone major operational changes. Due to the remote location, Hidden Valley has no town amenities and is totally self-sufficient. In December 2007, Hidden Valley Cabins switched off the diesel generator and moved to an environmentally friendly power source, Solar. Since then the entire resorts electrical needs has been supplied by the sun, saving the resort up to 26000L of diesel and 78 tonnes of C02 per year.

The resort has won numerous awards including Hosted Accommodation at the North Queensland Tourism Awards for the passed 3 years, been a finalist at the Queensland Tourism Awards for the past 2 years and has won awards for Excellence in Sustainability and a Certificate of Recognition from the Queensland Premier, Anna Bligh for Outstanding Leadership in Environmental Sustainability.

Ross is very passionate about sustainability, this can be shown by the number of initiatives he has implemented at the Hidden Valley Cabins and the work that he does with a number of different organisation.

Turning Negatives into Positives
Like a lot of small businesses, Hidden Valley Cabins has a number of positives and a number of negatives. One of the things very rarely done by small, medium and large businesses is actually analysing those positives and negatives. Hidden Valley Cabins has turn one of it biggest negatives into a marketing and operational gold mine. Ross McLennan will present on these opportunities and make you look at your business or organization in a completely new light.


 






 

 

 

 

 

 



 
Mr. Graham Morris
Director - Sanmor and Associates

  Indigenous Tourism Development
Day 2, 09:30-10:00
 

Biography
Graham Morris has had a long history in the eco-tourism business. He is a former CEO of major tourism attractions such as Healesville and Currumbin Sanctuaries (in Victoria and Queensland respectively), and is the former head of Museum Victoria where he was responsible for, amongst others, the development of the new Melbourne Museum which incorporates one of the country's most significant Aboriginal cultural centres (Bunjilika) Over the past eight years he has been a planning consultant working on projects as diverse as a new national zoo in Morocco, major eco-tourism projects in Vietnam, Malaysia and South Africa, and a diverse range of projects across Australia. With Janet Mackay of Planning for People, Graham undertook the Red Centre Way project for the NT Government.

The Red Centre Way – Visitor Experience
To encourage tourism growth, the NT Government is sealing the road from Kings Canyon through to Alice Springs (both the northern route through the West MacDonnells and the southern route through Hermannsberg). A recent major project was undertaken to develop a visitor experience package for those traversing this new route, encompassing provision of Indigenous cultural experiences in addition to experiences of the magnificent landscape and exposure to the post-settlement pioneering history. The paper highlights some important issues to be addressed if the long-term presentations of Indigenous culture are to be successful.


 

 

 

 

 

 


 
Ms. Shannon Murray
Tourism Services Officer - Kakadu National Park

  Tourism in Protected Areas
Day 2, 11:30-12:00
 

Biography
Shannon Murray began her career in eco tourism leading tours through limestone caverns near Rockhampton in Queensland. During this time she completed a Batchelor of Tourism (Marketing) before turning her attention to guided bird walks and bush tucker talks on World Heritage listed Fraser Island. After three years teaching English abroad, she returned to Australia to work for the Queensland Parks and Wildlife Service, developing interpretive signs, brochures and websites for national parks across Central Queensland. She went on to develop her interpretation skills as a private contractor, before her interest in working with Aboriginal people in jointly managed national parks lead to her current role as Kakadu’s Tourism Services Officer. Shannon works closely with the Park’s traditional owners, commercial tour operators, media and other stakeholders to implement tourism programs under Kakadu’s management plan.

Kakadu Knowledge for Tour Guides
World Heritage listed for both cultural and natural values, Kakadu is Aboriginal land. Kakadu’s traditional owners are proud to share their country with visitors. It is important to them that visitors are told the right stories about their country and culture, that their country is respected and that safety is made a priority for everyone. Tour guides are the frontline of tourism in Kakadu. The quality of information they deliver is critical to providing enriching visitor experiences. To help them provide quality experiences, Kakadu National Park developed the Kakadu Knowledge for Tour Guides program. An Australian first, this entry-level training is compulsory for all guides working in Kakadu. Developing and implementing this innovative program has not been without its challenges, but the benefits the training has delivered are substantial. Learn about Kakadu’s experience in fostering a new era of quality guiding and interpretation in one of Australia’s iconic national parks.

 






















 

 

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