Biography
Therese Phillips has worked in the arts, culture and tourism industries for almost 30 years in roles with private enterprise, State and Federal Government departments , semi-government Statutory Authorities and educational institutions in Australia, New Zealand, UK, Europe and North America. Her recent roles include providing industry and development support to small and medium arts, cultural and tourism businesses in start-up and acceleration stages. This exciting work has provided her with enormous satisfaction as she assists developing stronger and more sustainable industries. Currently Therese is the Director of Industry Development at Tourism Queensland, a role that provides a rewarding balance between maintaining a strong link between the tourism industry and the State Government, and developing tools for the industry to become more profitable and eventually more sustainable, meeting the needs of the tourism consumer now and into the future. No day is the same and most have challenges, but all are rewarding.

Sustainable Regions
Tourism Queensland has undertaken a pilot in five sub-regional sites across the State, Magnetic Island in North Queensland, North Stradbroke Island in South East Queensland, Winton in Queensland's Outback, Airlie Beach in the Whitsundays and Cape Hillsborough in the Mackay region. The project was designed to benchmark each region and several nominated businesses on its sustainability, and then to make recommendations for future actions. The Sustainable Regions project offered the tourism industry an opportunity to support the enhancement of the natural assets of the regions. Once the program has provided an understanding of the regions and nominated businesses impact, through the recommendations it will recommend ways to reduce, reuse and recycle. Then what cannot be reduced, reused or recycled, through ecoFund Queensland, local operators can offset any remaining carbon and encourage their customers in offset purchases. The learnings from this pilot will inform future sustainable regions projects in Queensland.

Biography
Dr Bruce Prideaux is the Chair Professor of Marketing and Tourism Management and Director of the Centre for Tourism and Hospitality Research at the Cairns campus of James Cook University. He is actively involved in research and manages several long term research projects that examine aspects of marine and rainforest tourism in North Queensland. His research unit currently employs 3 Postdoctoral researchers. In addition he is principal supervisor for 6 PhD students. He has a diverse range of research interests including tourism transport, heritage, destination development, seniors, backpackers, crisis management, marine and rainforest research and more recently climate change research.

Promoting Sustainable Consumption in Destination Choice
This papers report on climate change-related changes in consumer travel behaviour between 2007 and 2008, showing increasing awareness of holiday-related carbon footprint (14.7% compared to 11%), and a desire to know more about holiday-related carbon footprints (34.6% compared to 32%). The results indicated no change in behavioural intentions with 41.6% of respondents saying that they were unsure whether they would look for destinations that have low carbon footprints, and 32.5% saying that they would not look for such destinations. At a time when there is great concern over the impacts of climate change on the Great Barrier Reef, we review ways of promoting sustainable consumer behaviour in destination choice. In particular we focus on the role of accreditation schemes, as it is particularly important in this instance as it has been adopted by industry and management to promote best practice for operators as well as provide market differentiation within that sector of TNQ’s tourism industry.