The Respecting Our Culture (ROC) Program is a tourism industry development tool designed by Aboriginal Tourism Australia (ATA) and administered by Ecotourism Australia.
The ROC program was produced through an extensive and ongoing national consultation by ATA with Indigenous communities, industry stakeholders and tourism operators.
ROC embraces national accreditation standards to ensure tourism experiences meet customer expectations in a professional and sustainable way. It also encourages the industry to operate with respect for Indigenous cultural heritage.
Importance of the ROC Program
Indigenous cultural experiences offer a competitive advantage to the Australian tourism industry.
In a competitive industry environment, tourism businesses that operate at national industry standards have the greatest potential to benefit from opportunities available. A business with ROC accreditation will be recognised in the industry as having sustainable business and environmental practices. The ROC Program is unique in that it also provides the recognition of cultural protocols and authenticity.
Throughout Australia there are many companies certified under this innovative program. Learn more about this program and Ecotourism Australia.