Marketing the Tourism 'Experience'

 
     
Day Two - Tuesday 26 October
Location: Outrigger Little Hastings Street Resort & Spa
Facilitator
Ms. Jude Franks - Principal, Jude Franks Consulting
09:00-09:20


Ecotourism Affects Destination Choice!
Lecturer, UQ School of Tourism -
Dr. Noreen Breakey
& Ms. Rena Xiaolei Cheng
09:20-09:40
The Word's Best Reef Experiences
Manager Destination & Market Design, Tourism Queensland - Ms. Birte Moliere
09:40-10:00

Marketing Eco/Nature Based Destinations
Director of Marketing, Phillip Island Nature Park - Ms. Nicoleta Giurgiu
10:00-10:20


The Art of Walking
Strategic Tourism Adviser, Parks Victoria -
Ms. Alysia Brandenburg
& Manager Nature-Based Tourism, Tourism Victoria - Ms. Tania Jacobs
10:20:10:30
DISCUSSION
10:30-11:00
MORNING TEA
11:00-11:20


New Luxury: New sustainability and experience
Manager Hotel Projects & General Manager, Emirates Hotels Australia - Wolgan Valley Resort and Spa - Mr. Joost Heymeijer
11:20-11:40

There's Nothing Like Australia
General Manager Trade Marketing, Tourism Australia - Mr. Matt Cameron-Smith
11:40-12:00

Innovative Online Marketing of Ecotourism Products: a case study
Managing Partner, Leisure Solutions® - Mr. Angus M. Robinson
12:00-12:30
DISCUSSION
12:30-13:30
LUNCH
13:30-13:50


Impact, Imagination and Desire in the Ecotourism Economy
Writer and Independent Scholar, University of Southern Queensland Public Memory Public Memory Research Centre - Dr. Jayne Fenton Keane
13:50-14:10
From the Couch to the Bush
Director Tourism and Partnerships Branch, NSW National Parks and Wildlife - Mr. Carl Solomon
14:10-14:30

Tourism Australia's Approach to Marketing Experiences
Manager, Industry Development, Tourism Australia - Mr. Matt Cameron-Smith
14:30-14:50

Sharing Experiences Through Social Media
Digital Content Manager, Tourism Queensland - Ms. Courtney Adamson
14:50-15:00
DISCUSSION
15:00-15:30
AFTERNOON TEA
15:30-15:50

Personalising experiences through digital technologies
Chief Executive Officer, Australian Tourism Data Warehouse - Ms. Liz Ward
15:50-16:10
to be advised
16:10-16:30
to be advised
16:30-17:00
DISCUSSION
 



Please note the above program is subject to change.

 

Ecotourism Australia’s annual conference. Global ecotourism conference. International ecotourism conference

 

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